The physicians and staff of Foothills Dermatology & Facial Plastic Surgery are aided by the technology of MarketWise computer imaging software. We use this software program in conjunction with a specialized camera to capture high-resolution photos of the faces of our dermatology and plastic surgery patients in Tucson. These photos can later be altered to help people considering cosmetic procedures envision their likely results.
Dr. Jerold Olson is one of the only plastic surgeons in Tucson to use MarketWise software to help patients understand their procedures and their results. Using a digital camera with high-resolution capabilities, a doctor or another member of our medical team takes photos of a patient’s face, using angles that highlight the specific area on which the patient wants to focus. The photos are then uploaded to a computer, and the doctor uses MarketWise’s powerful enhancing tools to adjust the image and illustrate the possible results of the procedure.
Using this type of visual aid makes it easier for the doctor to explain each step of a procedure and provides patients with plenty of opportunities to ask questions, as well as point out things they like or dislike.
Meet Your Surgeon
Board-certified facial plastic surgeon Dr. Jerold Olson is a Castle Connolly Top Doctor® who specializes in both cosmetic and reconstructive facial plastic surgery. A leader in the field with advanced expertise in rhinoplasty, he delivers exceptional results with compassion and a commitment to helping you look and feel your best.
Computer imaging software is useful for both doctors and patients. By previewing their results, patients can provide their doctors with more detailed requests, opening up the dialogue during the consultation and preoperative appointments. When both parties have the same specific goal in mind, patient satisfaction is higher.
The staff members of Foothills Dermatology & Facial Plastic Surgery use the MarketWise computer imaging program during consultations for rhinoplasty, in particular.
The advanced capabilities of MarketWise software can adjust skin tone and texture, as well as resize, reshape, and rotate the smallest details of the nose. The retouched image provides the patient with a detailed, realistic-looking glimpse of his or her potential.
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